A digital designer and front end developer currently working in the fashion industry. Excellent technical and creative skills with experience in working with large clients in demanding, short-turnaround briefs. Grown and managed design and development teams with a focus on fostering talent. Experienced in many aspects of digital design and development including web design, motion graphics, app design, branding & identity, rich media ads, emails, print collateral and e-books.
Joined UNIQLO to continue growing a fashion portfolio with the primary role of content marketing for the EU region on the E-Commerce platform. Designed and developed creative campaigns for featured ranges of products using UNIQLO global assets. Developed specialised site improvements to improve conversion rate and revenue across the site as an in-house designer and developer.
Insourced development responsibilities saving the company money and increasing capability before creating and growing an internal development team. Mentored designers regularly before also managing the design team focusing on fostering growth and improving processes for both teams allowing them to run more efficiently with more freedom and time for creative applications.
Gained invaluable experience working on the Bauer Media portfolio of brands containing KISS, Magic, Grazia, Heat and Empire. Worked on large projects including the 2014 Absolute Radio site redesign, the accompanying brand guidelines, the Bauer Radio suite of apps and numerous commercial briefs. Commercial briefs include many large clients such as Sky, 20th Century Fox, Universal Pictures, British Airways, Wickes and a Media Week award winning Bisto campaign. All briefs totalling up to millions of pounds of value.
Set up a web design company in order to freelance. In charge of day to day running of the business including accounts and marketing. Developed all branding and stationery for the company and built an accompanying website. Gained all clients through active local marketing and word of mouth. Branched out from solely web design to promotional materials and branding including promotional videos. Worked for varying sizes of clients ranging from bespoke single page sites to e-commerce sites.